this is caleb - actively processing creative ideas

Perspective


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Disconnect

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What Happens When = Photographer + Mathematician


Found Functions [via kottke]

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Shark-Triggered SMS Alerts Present Life Guards With Ambient Awareness


Remember the toilet that tweets? Well maybe researcher Seth Hardy was onto something when he jokingly conceptualized it. Scientists in Western Australia have tagged over 70 great white sharks for a trial that will send beach lifesavers a text message when one gets too close to shore. We've seen plants and appliances join the internet of things, so why not animals? With this creative application of SMS technology, life guards now have a new form of ambient awareness, a spidey sense that tingles when danger is near.

[via mobilebehavior]

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Fossilized Cell Phones

This project by Christopher Locke visualizes a concept I'm sure many of us have considered.

These are modern fossils. They are made from actual archaic technology that was once cutting-edge. Most of these examples were discovered in the United States, although the various species are represented all over the world. It is sad, but most of these units lived very short lives. Most people attribute the shortened lifespan to aggressive predators or accelerated evolution, but this is not necessarily true. It has been shown recently that the true demise of most of these specimens came from runaway consumerism and wastefulness at the high end of the food chain.

[via the great PSFK]

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Engaging Mystery in Storytelling

      

I just purchased and began reading Chief Culture Officer by Grant McCracken. Thanks to Rick and Bud for the recommendation. Half a chapter in and I'm excited about what's in store.

Above is an older Nike ad that McCracken refers to in the book. It is a great example of (at the time) disruptive storytelling and reminded me of the below "Signs" ad that Josh Warner directed me to. Both videos won awards at Cannes Lions and both look like they feature the same actor. I dig Patrick Hughes' style. A touch of mystery to keep me engaged.

                                                                                                                                                            

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Three months in NYC: Here's where I've been.

Made with 'Where Do You Go,' a Foursquare mashup. Yes, Red Hook = IKEA.

[via dens]

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Mobile Strategy in a Spiritual Silent Hill

Pulled this from a review of Silent Hill: Shattered Memories for Wii. 

Finding the source of this disturbance will lead to a spooky moment and the receipt of an eerie voicemail or text message on your cell phone, which helps to explain the significance of that particular localized haunting. Occasionally, you may also catch a glimpse of a ghostly flickering image just out of focus to the naked eye but not to the digital sensors in your camera phone--snapping a photo reveals the hidden truth and also triggers the delivery of a voicemail or text. In Shattered Memories, the town itself is a main character, and everything from the haunted objects to the kitschy mementos you find lying around help to establish it. You can even call up the phone numbers seen on billboards and wanted ads all over the city for hidden messages.

Apparently the guys at Konami are big fans of AR, QR, and ARGs.

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Tycho - Coastal Brake


</object><div style="font-size: 9px; margin-top: 2px;">Coastal Brake - Tycho</div>

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Don't Underestimate the Gowalla


I've run into a few very smart people in the tech scene who talk trash about the geo-networking startup Gowalla. They are deeply rooted in Foursquare and make fun of Gowalla's "kiddish" design and "pointless" item drops. I find these arguments extremely ignorant and, considering who made them, disappointing. One New York digital strategist said "Is there really a contest? Gowalla is silly." 

I've always seen potential in the startup. So have Gary V., Jason Calacanis, Kevin Rose and some others who together just invested $8.4 million in Gowalla. While Foursquare does have a huge head start user-wise, Gowalla is growing fast. I personally see its well thought out design as friendlier for a mass audience. If the right incentives are activated around items the game could catch fire, virtual goods can be irrationally addicting

There are a lot of other things to consider including APIs, but my point is: don't underestimate Gowalla and its silliness, it is most definitely a contender in the battle over our location. Or it could just be this:

   

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