Remember the toilet that tweets? Well maybe researcher Seth Hardy was onto something when he jokingly conceptualized it. Scientists in Western Australia have tagged over 70 great white sharks for a trial that will send beach lifesavers a text message when one gets too close to shore. We've seen plants and appliances join the internet of things, so why not animals? With this creative application of SMS technology, life guards now have a new form of ambient awareness, a spidey sense that tingles when danger is near.

This project by Christopher Locke visualizes a concept I'm sure many of us have considered.

These are modern fossils. They are made from actual archaic technology that was once cutting-edge. Most of these examples were discovered in the United States, although the various species are represented all over the world. It is sad, but most of these units lived very short lives. Most people attribute the shortened lifespan to aggressive predators or accelerated evolution, but this is not necessarily true. It has been shown recently that the true demise of most of these specimens came from runaway consumerism and wastefulness at the high end of the food chain.

I just purchased and began reading Chief Culture Officer by Grant McCracken. Thanks to Rick and Bud for the recommendation. Half a chapter in and I'm excited about what's in store.

Above is an older Nike ad that McCracken refers to in the book. It is a great example of (at the time) disruptive storytelling and reminded me of the below "Signs" ad that Josh Warner directed me to. Both videos won awards at Cannes Lions and both look like they feature the same actor. I dig Patrick Hughes' style. A touch of mystery to keep me engaged.

Pulled this from a review of Silent Hill: Shattered Memories for Wii. 

Finding the source of this disturbance will lead to a spooky moment and the receipt of an eerie voicemail or text message on your cell phone, which helps to explain the significance of that particular localized haunting. Occasionally, you may also catch a glimpse of a ghostly flickering image just out of focus to the naked eye but not to the digital sensors in your camera phone--snapping a photo reveals the hidden truth and also triggers the delivery of a voicemail or text. In Shattered Memories, the town itself is a main character, and everything from the haunted objects to the kitschy mementos you find lying around help to establish it. You can even call up the phone numbers seen on billboards and wanted ads all over the city for hidden messages.