Engaging Mystery in Storytelling
I just purchased and began reading Chief Culture Officer by Grant McCracken. Thanks to Rick and Bud for the recommendation. Half a chapter in and I'm excited about what's in store.
Above is an older Nike ad that McCracken refers to in the book. It is a great example of (at the time) disruptive storytelling and reminded me of the below "Signs" ad that Josh Warner directed me to. Both videos won awards at Cannes Lions and both look like they feature the same actor. I dig Patrick Hughes' style. A touch of mystery to keep me engaged.
