What is it we do? It's a discussion that never fails to come up amongst strategic planners in the ad biz. I've only been exposed to this recently, but would it be logical to say this is a natural and healthy question for these people to ask? Someone once said that advertising types are the most introspective of any profession, always questioning (unlike Wall Street) in order to stay ahead. It makes sense, as the landscape is changing a huge part of the job is forecasting what's next and positioning brands within. Mike Arauz of Undercurrent
has something to say, see the comments too.
[found image somewhere by NYU]
