Have you heard of IDF’s Life for a Child Campaign? I’ll boil it down simply: there are places in the world where a diagnosis of diabetes is a death sentence. Families are told their child has only months to live.

We know that should never be the case. Although not a cure, insulin is a life-saver and should be available to anyone in the world diagnosed with diabetes whom needs it.

You can help.

The Spare a Rose, Save a Child campaign is the idea of some of our dear friends in the diabetes community. The idea is simple: rather than buy 12 roses for your Valentine, purchase 11 and donate the value of the 12th to save a child’s life.

I challenge you to take it a step further. Skip the roses. Tell your Valentine you love them and that you spent the rose-money to keep someone else alive in their honor.

Donate now. It’s easy. You don’t have to visit any store. It’s meaningful.

Happy Valentine’s Day!